Thursday, February 19, 2009

Playboy Open To Strategic Change of Direction

I'm no fan of the exploitation and commodification of women, even less when purveyors of such tosh have a sideline in the targeting of the tweens so when Playboy suffered a net loss of $156.1 million at the end of 2008 I became vaguely giddy.

Playboy now say they're up to suggestions for strategic changes of direction, my first would be to get out now while they still have their profits, invest into charities and organisations that support women who suffer from the end game of the endless sexualisation of women (I know, I'm out of control)

Realistically though, once they've cut some jobs, closed the NY office, once they've brought the 'cost structure in line with current market realities' there is that ripe audience of young girls, unaware of the implications of that cute bunny rabbit on their bedding, their pencil cases, their inappropriate apparrell with a seemingly endless resource of pocket money.

This year may be the year you keep a closer look at their output beyond the magazine, there's always time to Bin the Bunny


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